The
Heidi Callender
brands

Love & Spirit

Heidi Callender™ is a Spirit-led lifestyle brand of everyday products for everybody, to love yourself as yourself. Gal. 5:14™ Save time & money on natural, all-in-one household products without compromising premium beauty.

Heidi Skin by Heidi Callender™ is our all-natural premium skin line that evolved over a decade with the God-inspired invention of Silver Serum by Heidi and her mom, Holly (pictured). Wanting all natural ingredients for many body uses, yet keeping premium beauty, Heidi carried their momentum into a product line of all-in-one, multi-use skin solutions. With wound healing ingredients now used for anti-aging, our skin line-up has everyday household products for everybody.

Heidi Hair by Heidi Callender™ is our full body approach to all-natural hair care. Soften head, body or facial hair without grease or stains, and nourish the skin (or scalp) under it. From kid tangles to coarse beards and chests, this premium hair line nourishes your full body of hair.

Coming soon...our men's product line, JonMichael by Heidi Callender™ and our unisex clothing line, Clothed by Heidi Callender™-couture cuts of natural fabrics for everybody that go from the beach to the opera, "Don't Change!"

Love yourself, as yourself. Gal. 5:14™

Live an anti-aging lifestyle! Outward appearances are transformed with everyday, Spirit-led choices and natural body solutions that help you love yourself...so you can love others as yourself.
How do you love your neighbor as you love yourself? When you know who you are, you can love yourself then genuinely love others. Our blogs and socials follow our anti-aging lifestyle. Restore youth, one day, one choice at a time. 

Who is Heidi Callender...

...and why does it matter?! My story is your story, and so many others. We push ourselves to burnout, trying to love and be loved, without loving ourselves.

Like me, you may have struggled to balance self-love and your job or family. My heart is passionate about all-natural premium beauty. But, my head has led me to lobbying then lawyering, mothering and mentoring, flying my airplane to be faster, consulting on million dollar projects, advocating for women, speaking on soapboxes, representing underdogs, writing books, supporting my ex-husband, defending attacks and toiling. I was blessed being mentored by the brightest minds in law and politics, the saints around me, learning from devoted leaders and think tanks; invited to the smallest rooms no one else gets in and representing gorillas in the biggest rooms. But, internal unhappiness eventually led to outward sickness. It's in those sick pits we find the catalyst to let go and let God pivot my path, following my heart to launch Heidi Callender™ brands.

Heidi Callender™ doesn't do pies like Marie Callender® (but we do have some Crums). As a Spirit-led lifestyle brand of everyday household products for everybody, I seek open doors to experience the healing God gave us. Devoted to our fans that choose peace over chaos, clean living over fast living and faith words over fear words, I will continue to invent body solutions that help you love your neighbor as you...love yourself, as yourself. Gal. 5:14.™

- Heidi Callender, CEO