The
Heidi Callender
brands

Love & Goodness

Heidi Callender® is a lifestyle brand of consuming goodness, empowered with God's love so you can love your neighbor as you love yourself, as yourself Gal. 5:14™ Unclutter to SAVE TIME & MONEY on all-in-one premium body care without compromising LUXURY.

Heidi Skin by Heidi Callender® Our all-natural LUXURY skin line, evolving over a decade with the God-inspired patent of Silver Serum by Heidi and her mom, Holly (pictured). Wanting one good thing for many body things, yet maintaining premium beauty, Heidi carried their momentum into a product line of all-in-one full body solutions.

Heidi Hair by Heidi Callender® Our full body hair line for every head's hair, every body's hair and every face's hair, nourishing the skin or scalp under it. From kid tangles to coarse beards, its all-natural LUXURY for your full body of hair.

Coming soon...our men's line, JonMichael by Heidi Callender™ and our unisex clothing line, Clothed by Heidi Callender™- couture cuts of natural fabrics that go from the beach to the café so Don't Change!

Consuming Goodness

Outward appearances are transformed by Consuming Goodness. With God's love & all-natural body care, FANS choose 'Good in, Good out' of peace over chaos, clean living over fast living, and faith words over fear words. Follow our blogs, Instagram, Facebook, TikTok, and socials to learn more.

Who is Heidi Callender...

...and why does it matter?! My story is your story, and so many others. We push ourselves to burnout, trying to love and be loved, without loving ourselves.

My HEART is passionate about the healing power of God's LOVE and goodness. But my HEAD has been lobbying then lawyering, mothering and mentoring, flying my airplane, consulting on million-dollar projects, advocating for women, speaking on soapboxes, representing underdogs, writing books, supporting my politician ex-husband, and defending attacks. I've been called a pit-bull, a closer, a survivor, a charismatic leader, Barbie, Madam President, Little Miss Sunshine, and names that shall not be named. I've been poisoned for my causes, persecuted by government agencies, burglarized, assaulted, held captive for days, interrogated, threatened, overcome illness, stood in bread lines then made millions, raised millions, spent millions, been elected President, been a voice for women, a champion for school choice, fought teacher unions, litigated in Common Pleas courts, argued in Appellate court, mentored by the brightest minds in law and politics, been led by saints, influenced by leaders, swayed by think tanks, invited into the smallest backrooms and fought gorillas in the biggest. Even though I looked successful on the outside, internal unhappiness eventually led to outward suffering. Finally, I let go and let God pivot my path to follow my HEART to launch Heidi Callender™ brands. 

I’ve been there, done that! I'm here to serve God, not myself. Consuming goodness and giving 90% of profits back to God is true happiness. I don’t need another Bentley and I fear nothing but God. Raised in a Christian home where soda was banned and "can't" was a four letter word, my parents (still married) imparted a legacy of health, faith and love. Grateful for the talents God gave me, I seek peaceful places to play my violin, cast my fly rod, shoot clay targets, ski powder, scuba with sharks, fly airplanes, race motorcycles, toss a softball, hit a golf ball, smack a pickleball, cycle long paths, run half marathons, hike high peaks, invent natural body solutions, laugh with my children and hug my husband, The Preacher.

Once you find your HEART, give it away.

- Heidi Callender, CEO