A product should work beautifully. It can smell beautiful, too.
Scent is part of an experience.
When we began creating Heidi Callender® products, I did not want fragrance to feel like an afterthought. I wanted opening a bottle to be part of the pleasure of using it.
That meant experimenting, adjusting and sometimes going straight back to the drawing board.
A Scent of Our Own
One of my favorite results is our proprietary all-natural blend of jasmine, patchouli, ylang-ylang and bergamot oils. It became part of the sensory personality of several of our hair and body products.
The goal was not to make fragrance perform a medical job. It was much simpler: create a clean, memorable, luxurious aroma that makes an everyday routine feel special.
Different Products. Different Experiences.
Silver Serum has its own light aromatic character from lavender and rosemary oils while maintaining the lightweight, quick-dry experience at the heart of the patented formula.
Our Deodorant brings our proprietary blend into a fresh full-body spray. The Lotion and Salt Scrub make that scent part of a richer skin-care ritual, and are especially luxurious when the two are paired together. The Hair + Beard Oil carries this fresh smell into our hair, beard and scalp care line - a scent designed to feel at home on anybody who loves it.
Deep Wrinkle Reducer has a different personality again, with its own formulation and targeted place in the Heidi Skin by Heidi Callender® product line-up.
The Little Things Matter
Texture matters. Absorption matters. Packaging matters. And yes, scent matters.
Luxury is often found in details that are not strictly necessary but make an ordinary moment more enjoyable.
That is the scent of goodness to me.
Beautiful products. Beautiful rituals. Just Goodness.
