Live an ANTI-AGING lifestyle & restore your youth. Outward appearances are transformed with consuming goodness.

Your NOSE knows!

Smell plays a pivotal role in building identity and how we understand and interact with the world around us. Every breath affects your well-being. Consuming goodness molds you into a fragrance that brings life 2 Cor. 2:15.

Smell is often taken for granted but it influences how we feel and look. Even retail and tourism use smells to manipulate consumer behavior (NIH). Breathing clean, fresh air enhances health, lowers stress, and slows aging. Scents like lavender calm stress and have relaxing effects, even helping hypertension and depression (NIH).  

 

Non-toxic, Clean Air

Clean air is free of toxic pollutants, while toxic air is an unhealthy nuisance (ATSDR). Those odors can become a nuisance, causing headache and nausea. But some odors can be toxic and cause harmful health effects. Everyone reacts to odors differently. Some are more sensitive than others but as concentration levels increase, more people end up with symptoms. You might smell or even react to chemicals in the air before they are at harmful levels. 

Noxious smells affect quality of life just like loss of smell can affect safety (JAMA). Environmental odor are not nationally regulated. The EPA only regulates hazardous air pollutants for toxicity, not for odor. Cities and local governments with nuisance laws regulate odors.

Unfortunately, there’s not much you can do about environmental odors. You can try to work with the facility producing the odor and its local regulators to recommend changes in times of operation and how to reduce emissions or just stay indoors when odors are strong, but that's about it.

 

Smell Stress-free

Unlike other senses, smells are unique because they affect our cognitive processes plus our emotions, memories, and perceptions of the world around us. During the COVID-19 pandemic, lack of smell (anosmia) became prominent and impaired people’s quality of life and emotional wellbeing. Similarly, smell-based memories can induce a powerful emotional response when triggered.

There is a strong connection between smell and emotion. Sight and sound travel to the thalamus brain region, the switchboard relaying information about the things we see and hear to the rest of the brain. Whereas, smell travels directly to the amygdala where we process emotions, and the hippocampus where learning and memories form. 

There are four kinds of stressors - physical, chemical, biological, and mental. Even at non-life-threatening levels, chronic stress is a risk factor for mental disorders so it’s desirable to control stress levels. Aromas, essential oils, and fragrance reduce stress while odors induce stress and stir up emotions leading to the recall of emotional memories. Stress increases the levels of cortisol in blood and decreases prefrontal cortex function, the “fight or flight" response. Aromatherapy combats stress and helps brain fatigue caused by inflammation in the brain that affects your whole body. 

Smell is linked to memory. Smells are associated with wellbeing and both positive and negative memories. The use of smells to evoke memories has been used in the treatment of neurological disorders, like Alzheimer’s, and has been shown to increase positive emotions, enhance feelings of happiness, and decrease anxiety. Smell even plays a critical role in identifying mates and predators. A spouse's body odor is a scent of security and can lower discomfort during a stressful event, especially for attachment-secure adults.

Perfume and incense bring joy to the heart Prov. 27:9. 

Retail and tourism use smells to manipulate consumer behavior. The perfume industry heavily markets floral scents, like rose and lavender, to influence people’s perceptions and the values they assign to different places, objects and people. The effects of lavender, rose, rosemary, bergamot, chamomile, lemongrass, grapefruit, neroli, ylang-ylang, marjoram, thyme, eucalyptus, cypress, pine, cedar and coffee bean help regulate sympathetic nerve activity like blood pressure and heart rate, lower the cortisol stress hormone, control hypertension and enhance immune function. Even the essential oil of Cannabis impacts the neuro-modular brain wave to create an antidepressant-like effect for helping stress, depression, and anxiety.

At Heidi Callender™ brands we follow our mission to help you love yourself as yourself when we create innovative products, with our FANS well-being at the forefront. When we invented our full body anti-aging Silver Serum, we used lavender and rosemary to provide a calm, de-stressing experience that both men and women love. These scents also aid in naturally preserving the serum. Lavender and rosemary increase the free radical scavenging activity and decrease the cortisol level in saliva. The effects of lavender aroma and ylang-ylang mixtures suppress stress and help depression and hypertension (NIH). 

The most fun was inventing our proprietary blend of Jasmine, Patchouli, Ylang Ylang and Bergamot oils. It took many trials and back-to-the-drawing-board moments to come up with this unique and calming scent that we add to many of our hair and body products. Bergamot acts like an anxiolytic, similar to diazepam, and reduces the corticosterone response to stress. 

Our full body deodorant spray is so refreshing with this mixture of scents, as it is intended to replace artificially fragranced body sprays that break down your skin. It's multi-use function as a deodorant attacks smelly odor with patented green-tea hops to beat stink anywhere on your body! Our firming Lotion of elastin and collagen and our Salt Scrub slurry both use this proprietary blend and when combined together in their multi-use moisture mask, it provides a luxurious aroma experience to compliment your baby-soft skin.

This proprietary blend makes our Hair Oil special because it not only helps calm and nourish the scalp and head hair, but it's also a beard oil. This scent is loved by men when they apply it to soften coarse facial hair, and their partner's can snuggle up to this calming scent on their face. 

Our other products have been crafted with organic and invigorating scents such as ginger and lemongrass to simulate your senses and your skin, such as our clinically proven Deep Wrinkle Reducer using patented egg membrane to start seeing up to 80% wrinkle reduction in as little as 8 weeks. 

 

Do you smell that?!

As we age, our smell and ability to distinguish what we smell (or taste) can deteriorate (NIH). Compared to changes related with cognitive and motor functions, smelling loss is among the earliest biomarkers of aging. Olfactory (smell) dysfunction is a prevalent symptom of age‐related neurodegenerative diseases like Alzheimers or Parkinsons. Olfactory dysfunction refers to a decrease in the ability of odor detection, odor discrimination, and odor memory. 

Similarly, inflammation activates glial brain cells inducing loss of smell and atrophy of the olfactory bulb. More than 2.7 million adults in the United States have chronic olfactory impairment from head injury, aging, paranasal sinus disease, neoplasm, medications, toxic exposure, respiratory tract infection, surgical trauma, and congenital defects. Additionally, NAD+ levels significantly decline with age and affects your olfactory bulb tissue. Although NAD+ supplements can be helpful, unfortunately there is often little that can be done to restore lost olfactory function, even with medical attention.  

The world is a different place without your sense of smell and taste, like the pleasant smells of spring flowers, sipping fresh coffee or the garlic-breath of a close talker. Think about detecting spoiled foods, gas leaks, fire smoke, and cleaning solution vapors; think about hygiene-related activities like using perfume, detergents, soaps, detecting soiled diapers, body odor and housecleaning; think about cooking, eating, working, socializing, and playing sports or exercising. It's your enjoyment and quality of life that is lost. 

 

Breathe: Let Go, Let God

The most comprehensive definition of spirituality is “the search for ultimate meaning, purpose and significance, in relation to oneself, family, others, community, nature, and the sacred, expressed through beliefs, values, traditions and practices” (MDPI). 

Then the LORD God formed a man from the dust of the ground and breathed into his nostrils the breath of life, and the man became a living being Gen. 2:7.

The biopsychosocial-spiritual model of wellbeing is a holistic framework that considers the biological, psychological, social, and spiritual aspects of a person to understand their health and well-being. It's an expansion of the traditional biopsychosocial model, which only considers the biological, psychological, and social factors. The ‘biopsychosocial-spiritual’ model includes the physical body, the cognitive state of mind, the emotions and mood, their perceptions of social connections and their spiritual relationship with one’s self - the feeling of being connected to something greater.

Walk in the way of love, just as Christ loved us and gave himself up for us as a fragrant offering and sacrifice to God Eph. 5:2.  

Heightened awareness induced by “clean, fresh air" clears your mind and speaks to cognitive wellbeing, while the smell of “pine” can induce an emotional state of joy in association with Christmas. Whereas, “earthy, woody" smells evoke a physical feeling of relaxation but also stir up spiritual wellbeing with a sense of peace in connection to nature and the wider world. 

The Spirit of God has made me, and the breath of the Almighty gives me life Job 33:4. 

Did you just breathe? We all breathe about 960 times per hour. You just felt it, your most recent last breath. Every breath is a gift filled with memories and emotion. Now, let it go. Breathe it out, your last breath. Let it go, and with it ...let the past go, let your anger go, let your unforgiveness go, let your anxiety go, let it all go. Release the bad and consume the good. The past is in your last breath, so let it go and breathe in the goodness around you.

The Bible says of itself, all Scripture is God-breathed and is useful for teaching, rebuking, correcting and training in righteousness 2 Tim 3:16.

If we are to be people of integrity who trust in our Lord as Abraham did, we must search His Word diligently to apply it effectively in His power. It is through the written record of God's commands and purposes for each of us that we can then pass on a heritage that will bring Him praise and glory.

Focus on being grateful. Find something around you or in you or about you that you can be grateful for - the blue sky, your great smile, the clean air, knowing God loves you. When you feel overwhelmed, like you've had enough, like you can't breathe, that's the best time to let go and let God - and start with your last breath. As quickly as your last breath came, push it out and give God all your anxiety, all your worries, all your anger, all your expectations and focus on consuming breaths of goodness, gratefulness, and faith that God's got you!

Jesus breathed on his disciples and said, “Receive the Holy Spirit. If you forgive the sins of any, their sins have been forgiven them; if you retain the sins of any, they have been retained” John 20:22. 

Let go and let God take your breath of life's evils and you take His breath of goodness. It's the great exchange.  As you breathe, push your last breath away with all the bad, all the worries, all the expectations, all the cares of this world that don't serve you or the God we serve, and walk in His goodness, breathe in His goodness, consume His goodness. Consuming His goodness will change your life for good. Try it! It's good. 

These statements have not been evaluated by the Food and Drug Administration and is not intended to diagnose, treat, cure, or prevent any disease.